Strategy That Give You Success
- Client: Natures Health Haven
- Year: 2022 - 2025
- Owner: John O'Brian Devault
Overview
Nature’s Health Haven is a U.S.-based wellness brand built on a mission to restore balance in modern lifestyles through clean, plant-based, and science-backed natural remedies. From detox and sleep aids to energy boosters and stress relief formulas, their product line caters to individuals looking for alternative solutions to pharmaceuticals. With a rapidly growing collection of all-natural supplements, Nature’s Health Haven stands at the intersection of holistic healing and digital commerce. The company operates via a Shopify storefront and distributes nationwide. As a direct-to-consumer brand, it faces intense competition from established wellness retailers, Amazon sellers, and Instagram-native supplement brands. Their primary USP lies in ethically sourced ingredients, clean labeling, and customer-centric product formulation.
The founder of Nature’s Health Haven is a former clinical nutritionist turned entrepreneur who launched the brand to create a more transparent, effective, and mindful wellness product experience. While the business had strong core values and a solid product line, it lacked digital marketing systems, automation infrastructure, and a clear conversion strategy. Before Hashes Agency, the brand had only experimented with basic ads and email marketing, relying heavily on word-of-mouth, slow organic growth, and social media giveaways that weren’t converting. The founder was managing everything — from customer inquiries to Shopify orders and ad spend — with no structured team, CRM system, or funnel strategy. The brand was spending $3,000/month on Meta Ads but lacked clear ROAS, funnel tracking, or audience segmentation. They reached out to Hashes Agency not just to run ads — but to build a sustainable system that could attract the right customers, generate recurring orders, and scale profitably.
Finial Results Of the Project
- Top-of-Funnel (TOF) Campaign Design
- Conversion Funnel Setup
- AI-Powered CRM Implementation
- Meta Ad Strategy
- Retargeting & LTV Automation
- Product Acquisition
Brand Marketing
Brand Management
- ROAS: 9.8X within 35 days
- Revenue generated: $67,629 from $3,000 ad spend
- Cart abandonment dropped to 46%
- Email open rate: ↑ to 32.6%
- Returning customer rate: ↑ 19%
- Lead capture rate: ↑ 38%
- Average Order Value: ↑ To $49
- Units Sold Rate: ↑ To 116.54%
- Orders rate: ↑ To 156.41%
To transform Nature’s Health Haven into a performance-driven brand, Hashes Agency developed a full-stack strategy that combined advanced targeting, automated nurturing, and behavior-driven conversion systems. Our approach began with in-depth audience research, segmenting potential buyers into distinct avatars — from holistic mothers and wellness-conscious professionals to chronic supplement seekers. This allowed us to craft messaging that directly addressed their pain points, such as fatigue, bloating, and poor sleep, and build trust through educational content rather than hard selling. We then engineered a multi-stage funnel using Go High Level and Shopify, starting with a product-match quiz that funneled users toward the most relevant products based on their wellness goals. Exit-intent popups and retargeting pages offered eBooks and bundle deals to re-engage drop-offs. For Ads, we built a three-phase Meta campaign: Top-of-Funnel videos shared relatable wellness struggles, Middle-of-Funnel creatives featured UGC testimonials and product benefits, and Bottom-of-Funnel ads focused on urgency-based offers with discounts and limited-time bundles. In the first 21 days alone, we tested over a dozen creatives and six core messaging angles to optimize results. To support conversion and retention, we implemented an AI-powered CRM strategy using Go High Level and Klaviyo. This included welcome email flows that educated leads, abandoned cart sequences with SMS follow-ups, and product-specific nurturing that aligned with customer interest (e.g., detox vs. hormone balance). Post-purchase, customers were guided through usage education, reorder reminders, and a VIP SMS club that increased retention and LTV. On the backend, we connected behavioral triggers (like scroll depth and time on page) to activate personalized messages, increasing re-engagement by 14.4X. All actions were tracked through real-time GHL dashboards and automated reporting, giving the founder complete visibility into lead sources, conversion rates, and ad performance. What began as a scattered Shopify store turned into a streamlined growth engine — with automation doing what once took hours of manual follow-up and guesswork.
