Believe in yourself
- Client: Freedom Farms
- Year: 2022 - 2024
- Owner: Dana Cavalea
Overview
Freedom Farms is a U.S.-based direct-to-consumer (DTC) organic farming and food subscription brand dedicated to delivering fresh, chemical-free produce straight from local farms to customers’ doorsteps. With a strong network of partnered farms across multiple states, their mission is to make healthy, organic, and sustainably grown food accessible to every household in America. The company operates on a subscription-based model, allowing customers to receive weekly or bi-weekly boxes of farm-fresh vegetables, fruits, and artisanal products. While Freedom Farms had built a loyal offline customer base, their online presence and lead generation strategies were not producing results at scale. Their goal was to expand nationally, reach health-conscious families and eco-friendly buyers, and build predictable sales through social media and digital funnels — without overspending on ads or hiring a large internal team.
Freedom Farms approached Hashes Agency because their existing marketing strategy was not delivering qualified leads or turning prospects into paying subscribers. Despite having a great product and a powerful mission, their social media lacked direction, their content wasn’t connecting with their audience, and their paid ads were running without proper targeting or conversion tracking. On top of that, their CRM was outdated, making it difficult to nurture leads effectively — most inquiries went cold after the first interaction. The founders knew they had a strong market opportunity but lacked the systems, automation, and strategy to convert online traffic into loyal, long-term customers. They wanted a partner who could step in as a dedicated marketing team, fix their digital infrastructure, and create a scalable lead generation system that delivered measurable results quickly. That’s when they turned to Hashes Agency.
Before Hashes
- Social media presence was inconsistent.
- Meta Ads with poor targeting and high CPL
- Customer journey Issue On Shopify
- Email Marketing Campaigns Not Placed
- Not Following Middle Of The Funnel Strategy
- No Re-targeting Campaigns
Sales
Business & Market
What we did? we challange the market
Marketing & Automated Nurturing Sequences
We implemented email automation workflows to re-engage leads who showed interest but hadn’t subscribed yet. These sequences included welcome emails, educational content about organic farming, exclusive discount offers, and seasonal box updates, keeping the brand top of mind. Every email was designed to build trust, overcome objections, and guide prospects step-by-step toward becoming paying subscribers, resulting in a 17% CRM conversion rate within the first month.
Media Growth & Community Building
Beyond paid ads, we established a consistent and engaging organic marketing presence that positioned Freedom Farms as a trusted, go-to brand in the organic food niche. We created a content calendar that highlighted farm stories, customer reviews, behind-the-scenes videos, and recipes made with Freedom Farms produce. By leveraging Instagram Stories, Reels, and interactive polls, we built a loyal online community that drove free engagement and referrals, turning followers into subscribers without extra ad spend.
High-Performance Google Ads Campaigns
We rebuilt Freedom Farms’ entire Google Ads strategy from scratch to ensure every dollar spent brought in qualified leads. Our team conducted in-depth keyword research focused on “organic food delivery,” “farm-to-door produce,” and subscription-based meal services. We implemented high-intent search campaigns, optimized bidding strategies, and added conversion tracking to measure true ROI. This ensured their ads appeared only to motivated buyers actively searching for clean, healthy food options, resulting in lower cost per click and higher lead quality.
Paid Marketing – Designed for Conversions
We launched multi-layered paid campaigns targeting health-conscious families, eco-friendly communities, and busy professionals who value fresh, locally sourced food. Using compelling ad creatives (carousel ads, video testimonials, and limited-time offers), we crafted tailored messages for cold, warm, and hot audiences. Each campaign was designed to capture attention, educate buyers, and push them directly into the sales funnel, drastically improving lead flow and sign-up rates compared to their old ads.
Retargeting & Brand Presence Domination
Most online visitors don’t convert on the first touchpoint — so we made sure Freedom Farms stayed visible everywhere. We set up cross-platform retargeting campaigns on Google Display, Facebook, and Instagram to re-engage abandoned leads, past website visitors, and social media engagers. Using urgency-driven offers (“Farm boxes almost sold out this week!”) and social proof ads, we converted previously lost opportunities into paying customers. This approach strengthened brand recall, making Freedom Farms the first choice whenever potential customers thought about organic food delivery.
After Hashes
- Cost Per Purchase From $98 to $45
- Ad Engagement Rate From 0.84% to 3.65%
- Coversion Rate From 3% to 17%
- ROAS from 1.9X to 53.86X
- Average Order Value From $135 To $198
- New Customer Rate Increase Upto 14.75%
Sales
Business & Market
Strategies implemented by hashes
Brand Storytelling for Conversions
We told the story of their mission using relatable and emotional content that connected with their ideal buyer.
Automated Lead Handling
Every lead was tagged, segmented, and nurtured with zero manual work — freeing their team to focus on fulfillment.
Retargeting That Closed Sales
Visitors who didn’t convert immediately were brought back with urgency-driven ads and personal messages.
Community Engagement + DMs Strategy
We built trust through comments, DMs, and polls that humanized the brand and pushed warm leads into CRM.
Full-Funnel Performance Dashboards
Our weekly video reports kept the client informed and agile — we adjusted campaigns based on real-time data.
— Dana C., Founder of Freedom Farms
Before working with Hashes, we were stuck. Our ads weren’t converting, and our CRM was a mess. Within just a few weeks, everything changed — we had real leads, clear systems, and our sales exploded. It felt like we had a full-time marketing team without the overhead.
