Jason McKenzie, the owner of McKenzie Constructions, approached Hashes Agency with a clear challenge: his business had the skill, tools, and experience to handle more roofing projects, but his pipeline was unpredictable and full of dead leads. The company had previously experimented with Google Ads and paid lead providers but faced high costs per lead, poor-quality prospects, and duplicate leads that competitors also received. Follow-ups were done manually, often hours or even days after an inquiry came in, causing potential customers to lose interest or choose other roofers. Jason wanted exclusive, high-intent leads, a stronger online brand presence, and a way to automate the booking process so his team could focus on doing the work — not chasing prospects. That’s when he turned to Hashes Agency to design a done-for-you marketing and CRM automation system that could put his lead generation on autopilot and fill his calendar with real, booked appointments.