Thinking Out Of The Box Is Not A Crime
- Client: Glory To God
- Year: 2022 - 2024
- Associate: Camelia R.
Overview
Glory To God Miami is a nursing home located in the heart of Miami, catering to parents looking for reliable care for their loved ones. This case study examines our collaboration with Glory To God Miami to improve their marketing strategy through effective use of Facebook Ads.
Glory To God Miami, a renowned nursing home in Miami, focuses on providing exceptional care for the elderly. Situated within a 25Km radius of the city, it aims to be the top choice for parents searching for a trusted care facility for their loved ones. Given the intense competition in the region, Glory To God Miami recognized the need to amplify its presence and attract more clients. To achieve this, they set clear marketing objectives, targeting a Cost Per Lead (CPL) of $40 and a Cost Per Action (CPA) of $200. Partnering with our marketing team, they embarked on a mission to optimize their advertising strategy through Facebook Ads, ensuring they reached the right audience effectively and within budget constraints. This case study explores our collaboration and the strategic efforts that led to a successful campaign for Glory To God Miami.
Finial Results Of the Project
- Conversion Rate 43%
- Overall Leads Closed 82%
- Eexpenditure $296,135.72
- Cost Per Lead Average $21.78
- ROAS 7.1X
- Budget Monthly $15'000
Social Media Marketing
Social Media Management
The influx of high-quality leads, coupled with the low cost per acquisition, likely resulted in a notable rise in occupancy rates. This success translated into not only improved financial performance but also a greater sense of fulfillment for the staff, knowing they were able to provide care and comfort to more seniors in need. The campaign's positive impact undoubtedly helped solidify Glory To God Miami's reputation as a trusted and sought-after provider in the community.
