we can lift you up online - magic!
- Client: 16W Media Group
- Year: 2023 - 2025
- Owner: Brian Ford
Overview
16W Media Group is a creative and marketing agency based on the East Coast of the United States, specializing in providing branding, advertising, and digital marketing solutions to service-based businesses. Their core mission is to help entrepreneurs and small-to-medium-sized companies establish a strong online presence, create a recognizable brand identity, and convert visibility into sales. The agency offers a mix of creative direction, paid advertising strategies, and campaign execution, positioning themselves as a one-stop shop for businesses looking to scale. While 16W had built a small client base locally, their online brand presence lacked the authority needed to attract high-ticket clients. Despite their expertise, they struggled to communicate their value proposition clearly, which limited their ability to stand out in a highly competitive market.
Brian Ford, the Co-Founder of 16W Media Group, reached out to Hashes Agency because the business was stuck at a plateau. Their website was not converting visitors into leads, their paid advertising was underperforming with a high cost per lead, and they lacked an automated system to nurture prospects effectively. The agency’s messaging was broad, failing to resonate with specific niches such as coaches, real estate professionals, and other service-based entrepreneurs they wanted to target. Their ad campaigns were bringing in clicks but not quality leads, while most website visitors bounced without taking any action. Brian knew they had the talent and services to compete with top-tier agencies but needed a scalable marketing framework, audience intelligence, and CRM automation to turn 16W from a local creative shop into a recognized authority brand with consistent client bookings. That’s when they partnered with Hashes Agency to rebuild their strategy from the ground up.
Before Hashes
- Lack of clear brand messaging
- Struggling to connect with the right client niche
- Weak ad targeting resulting in low ROI
- Zero automation — no tracking, no retargeting
- High bounce rate from homepage
- Poor Optimization
Spending
Sales & Revenue
we help them, but how?
Brand Positioning Overhaul
Refined their brand voice to appeal to service-based entrepreneurs. Clear mission, visuals, and emotional narrative.
Funnel-Ready Website & Content
Built CTA-driven homepage, service pages, and lead magnets for outreach.
Paid Ads & Better Audience Strategy
Built pixel data from scratch Ran split campaigns for agency owners, coaches, and real estate pros Lowered CPL by 68%
CRM + Automated Sequences
Welcome nurture, re-engagement, and booked call sequence Abandoned funnel SMS with rebooking link Real-time pipeline dashboard
Omnichannel Retargeting & Authority Building
We set up Facebook, Instagram, and Google retargeting ads showcasing testimonials, case studies, and value-driven content. This built trust, kept 16W visible to warm leads, and turned hesitant prospects into booked calls faster while cutting wasted ad spend.
After Hashes
- Cost Per Lead From $114 to $55
- Engagement Rate From 1.44% to 6.65%
- Coversion Rate From 5% to 29%
- ROAS from 1.5X to 31.36X
- Click Through Rate From 0.91 To 4.78
- Call Booking From 6/m To 20-40/m
Spending
Sales & Revenue
Strategies implemented by hashes
Brand Storytelling for Conversions
We told the story of their mission using relatable and emotional content that connected with their ideal buyer.
Automated Lead Handling
Every lead was tagged, segmented, and nurtured with zero manual work — freeing their team to focus on fulfillment.
Retargeting That Closed Sales
Visitors who didn’t convert immediately were brought back with urgency-driven ads and personal messages.
Community Engagement + DMs Strategy
We built trust through comments, DMs, and polls that humanized the brand and pushed warm leads into CRM.
Full-Funnel Performance Dashboards
Our weekly video reports kept the client informed and agile — we adjusted campaigns based on real-time data.
— Brian Ford, Co-Founder, 16W Media Group
Hashes helped us look, speak, and sell like a premium brand. Their CRM + ad system replaced 4 team members worth of work. We scale smarter now.
